Mac ads piss me off.
One of the immutable laws of marketing is if you’re not a market leader, don’t try to be better, try to be different. Apple continues to try this approach, but screws up the execution. Their tv ads try to point to innovation, but the focus ends up being little more than a condescending jab at the common PC. Macs have a lot of neat-o features that set them apart on their own, without trying to make you feel like a boring dork for owning a PC.
News flash: 80% of computers being purchased are PCs.
Think about it, if I make fun of something you own and probably paid a lot of money for, are you going to like me and want to give me money? What if I’m that dude from such quality films as Waiting and Accepted?
I’d still be a arrogant prick?
Yeah, I thought so.
These Mac ads really do little more than pat Mac lovers on the back, and tell PC owners they’re losers. Sorry, Apple, they must have left “alienate your potential customers” off the list of immutable laws. My bad.
Apple should try focusing on all of their cool features without mentioning PCs at all. The features sell themselves! A magnetic power cord? That’s f-ing slick! Don’t bother telling me why you’re better than what I have, that puts people on the defensive immediately, tell me what makes you different. It’s the differences that made the consumer pick that particular PC in the first place, and it’ll help sell your stupid Mac too.
