Ok, I think I’m all set with the Geico Cavemen
- The original ads were fairly amusing
- The TV show was incredibly unnecessary
- The subsequent ads have just been overkill
- I’ve decided to play with bulleted and numbered lists
I find it necessary, however, to call attention to some observations I’ve made along the way. Consider this an (unfortunately) premature post mortem of the mildly-amusing, somewhat-illustrative, ad-campaign-coming-of-age story.
- I get it. Saving money with Geico is easy. I GET IT.
- The TV show was an interesting brand experiment, but I mean… Really? A McGruff the Crime Dog show, now THAT I would watch! How about a superhero Mister Clean? I bet that dude can kick some ass.
- Sure they’re cavemen, but what kind? Homo Erectus? Homo Habilus? Neaderthal? Cro-Magnon? Australopithecus Africanus?!?! And yes, of course that makes a difference.
- I am, admittedly, fascinated by the none-to-subtle racist overtones. I suppose speciesist would be more accurate. And what’s with women finding them sexy? If I remember correctly, the TV show addressed white women dating cavemen similarly to the way society treats white women dating black men. WTF kind of social commentary is that? Sheesh! And no, none of the dating portrayed on the show or in the ads has been interracial, only inter-species.
- Cavemen are whiney bitches! Have you seen how they react to the mere sight of a Geico ad? Next thing you know, they’ll be writing an over-analytical… blog post… about…
That’s all for now. I think we’ve all learned a little bit along the way. I, for one, never thought I’d mention “inter-species dating” in a blog post.
{ 2 comments… read them below or add one }
You actually watched the show!? Somehow, I think a 8th grader would know it was going to suck.
Anyway, reasons to like the new ads:
1. His legs during the BKJ tennis match
2. The slow motion swagger of the motorcycle ad
3. The homo-femanine-silverspoon-smug-Los Angeles stereotype makes me laugh
oops, BJK