Blog of the Unabashedly Inane

Slacking as an Affiliate

I’ve been so caught up in the building and running of Subatomic Media that I’ve been totally neglecting my affiliate marketing efforts.  I used to really enjoy it and was pocketing several thousand dollars a month doing it, but building a real, scalable business takes a lot of energy and focus!  Not to mention the fact that we seem to be reaching a point on saturation in PPC for promoting products from Clickbank of CJ- there are just too many damn affiliates out there to simply dabble in it and make the same kind of money I used to.

I could raise my game.  I could start employing all the advanced tactics I’ve been developing as well as learning from others, but I’m not sure I’m interested anymore.  To make good money as an affiliate these days, you need to constantly be building web sites, building mailing lists, writing copy, writing code, and on and on.  With all the work required, what’s the advantage of being an affiliate?

I’ve started ratcheting down my affiliate campaigns and focusing more on bringing in new business for my agency.  At least with Subatomic, all the copy is written, the page built, the tools purchased.  All I really need is to keep leads for new business coming in, and keep my clients happy.  If you ask me, that’s a lot less work than the affiliate game is becoming.

What are your thoughts?  Is affiliate marketing becoming more trouble than it’s worth?  Are the hobbyists looking to make a few extra bucks being pushed out of the market by each other, the “super affiliates”, or both?  Is being an affiliate better than a business owner?

Weigh in with your comments below.

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Face Lift

Just transitioned from Blogger to WordPress today.  I think the blog looks pretty slick, but I’m still working out some of the kinks.

If you follow the blog from an RSS feed, the new feed location is 
http://feeds.feedburner.com/BlogOfTheUnabashedlyInane 

Be sure to update your feed reader!

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Subatomic Media

A couple months ago I told you that I had started a new business just in time for my birthday. Well, here is the official announcement!

Although I will continue to play around with affiliate marketing and creating my own info products, I’ll be dedicating most of my time to Subatomic Media, my Interactive Marketing agency. We currently focus on Search Marketing, including both PPC and SEO, but we’ll be adding more services as the company grows.

Subatomic is focused on providing top quality marketing services to small or new businesses.  We focus on the unique challenges these types of companies face, provide the education and support that will help them build a strong interactive foundation in the present and develop strategies that will carry them into the future.  All this, competitively priced and delivered with a personalized touch.

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