Apologies to Apple

Saturday, May 3rd, 2008

It has been brought to my attention that I've done a bit of Apple/Mac bashing in this blog, yet I have a dirty little secret. I myself use a Mac... And I love it. I'd been a hardcore PC guy for ages, and when it came time to replace a ...

Don’t Try to Be Better, Try to Be Different

Wednesday, September 13th, 2006

Mac ads piss me off. One of the immutable laws of marketing is if you're not a market leader, don't try to be better, try to be different. Apple continues to try this approach, but screws up the execution. Their tv ads try to point to innovation, but the ...

Apple’s Brilliant New Marketing Strategery

Wednesday, April 5th, 2006

Ok, so this has nothing to do with my own marketing and money making exploits, but I had to share. Apple Computer's shares rose today on news that it's Mac computers were going to be even a little less of... well less of a Mac. First they adopt a processor that ...